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With attention shifting from Facebook and Twitter to social darling Snapchat, some agencies are hoping to turn their ephemeral posts into recruitment and new business opportunities.

Havas Chicago this week kicks off the second iteration of its Snapchat recruitment program for interns, calling on job seekers to create social media campaigns from among seven causes, from fighting hunger to ending gun violence. The winner will get a 10-week internship and the chance to lead an agencywide initiative supporting the cause they pitched.

The push for digital-savvy talent underscores Havas’ desire to stay abreast of new technology and remain part of a social conversation that is increasingly led by influencers.